The beauty of SEO is that instead of forcing your message on people who don’t want to hear you, you can reverse the process. Figure out exactly what people are looking for, create the right content, and get them to look for it.

When it comes to SEO, too many companies overlook the benefits of more efficient navigation and stronger user experience principles. These may not be the keywords, backlinks, and metadata descriptions that most SEO practitioners boast about. But navigation and UX drive lasting SEO improvements. By incorporating this type of optimization into every design decision from the ground up, your site is designed for your customers and the search engines they use to find you. 

So the expectation curve has gone too far and if you’re using customer data to build your SEO strategy, you’re doing what a marketer should be doing. You’re doing what anyone trying to sell a product should be doing, and that’s what you will always want. So I will create what my clients want, and after a time, i’ll know what my clients look for. I can even use SEO Audit Chicago services to learn more about them. You see, if it works that way, they’ll find you, and they’ll convert because you know that’s what they’re looking for. Does this mean you create keywords in your content? You may be, but you’re based on what your customers are searching for, not some kind of idea that “this is my topic, this is my category”.