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Mysteries of google search rankings

boxmarkd_admin — Fri, 14 Oct 2022 20:45:16 +0000

There are many mysteries of google search rankings that we know only by the effects our own experimentation has had on this rankings. We know nothing of how Search engines form their rankings, and even then we make whatever we need to rank up in google and other search engines.

To rank websites, Google uses web crawlers to scan and index pages. Each page is ranked based on Google’s opinion of the end user’s authoritativeness and usefulness. Google then ranks them on the search results page using an algorithm with more than 210 known factors.

We looked at how Google determines ranking on search results pages and which factors matter most. With this, we’ve also looked at how these factors influence so that your website ranks higher when your customers search for businesses like yours. This is reflected as SEO Services Chicago companies use.

Optimize your Keywords!

Learn the Importance of Content Marketing

When someone performs a search, search engines scan their index for highly relevant content and then rank that content in hopes of solving the searcher’s query. This method of sorting search results by relevance is called ranking. In general, you can assume that the higher a site ranks, the more relevant search engines consider the site to be for a search query.

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Breaking the Mysteries of Google Search Rankings

Search Engine Optimization (SEO) is the practice of positioning your website to rank higher on Search Engine Results Pages (SERPs), resulting in more traffic. The goal is usually to rank on the first page of Google results for the search terms that matter most to your target audience. Therefore, SEO is as important as understanding the needs and wants of your audience as it has to do with configuring the technical nature of your website.

SEO means search engine optimization, which is the process of optimizing a website’s technical configuration, content relevance, and link popularity, making its pages easier to find, more relevant, and more popular for users to search for better search results engine ranking.

Over the years, SEO experts have devised countless strategies to get Google to show their sites in search results. But fortunately, Google is actively tackling this issue and being as neutral as possible – thus creating a better user experience for those of us as end users.

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Building the Best Website in the Industry

boxmarkd_admin — Tue, 11 Oct 2022 15:36:59 +0000

It is key for any business that’s looking to be the best in it’s industry to have the skills for building the best website in the industry too, but never say it.

You need to have the confidence to have a great website and let the costumer find it, loose themselves in it and have it filled out with as much great content as posible. The idea is simple: let the other people talk of how you’re better, and once they’re here, wrap them up and make their own hype drag the customers to the cashier line.

If you were an industrial pump manufacturer, you would search for “industrial pump manufacturer” and enter the domain name of the top results. The report shows you what topics your competitors are writing about and how each one is doing.

This is an area where you need to focus on the wider industry to understand upcoming changes that could affect your position relative to your competitors. A Free SEO Audit Chicago companies have reported is a great source of industry information.

You may be wondering, “How do I find all this information?” Try searching online for research that others have done on your goals. Find magazine articles and blogs relevant to your target market. Look for blogs and forums where people in your target market share their opinions. Ask your current customers for feedback.

Discover techniques for keyword optimization

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The Hard Work o f building the best website in the industry

Analyze competitors. What did they do right and what did they do wrong? Who are they targeting and how? Which of your campaigns are working? How much do they sell for? Monitor your competitors to meet buyer needs.

Now that you’ve collected all this data, it’s time to analyze it in a way that you understand where you stand compared to your competitors. As part of this analysis, you’ll also look for opportunities to improve your strategy and potential threats to watch out for.

Learn how to do local SEO optimization efectively

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Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google). Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

Determining your target market isn’t as simple as guessing who your customers are, or hoping for a certain demographic. Instead, it requires an in-depth review of your products and services, the marketplace, your potential (or current) customers, and more.

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Digital Funnel Structure in SEO Marketing

boxmarkd_admin — Fri, 30 Sep 2022 17:22:10 +0000

A marketing funnel is a visualization tool that illustrates the journey your customers or consumers go through from the beginning to the end of a particular experience. The point of a visual funnel is to see how you convert your audience into leads, leads into conversions, and those into paying customers. Today we will adress that issue from a digital funnel structure in SEO Marketing techniques.

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Tips for Marketing Agencies

A marketing funnel is a series of stages that guide a prospect through the customer journey. The funnel helps marketing teams plan and measure efforts. It makes it easier to attract, engage, and convert leads through content and other marketing materials, such as landing pages and ads.

In summary, a marketing funnel is a framing diagram of what your customers go through from the beginning to the end of the journey. – i.e. from the beginning as an audience member to reaching the ultimate goal of the funnel: the Sale. We’ll go into more detail about the goals of the marketing funnel later in this article.

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Integrating digital funnel structures in SEO Marketing

Your business should also use SEO to attract bottom-funnel users. When using SEO for this part of the digital marketing funnel, focus on actionable keywords. For example, keywords with “buy” tend to indicate purchase intent.

When talking about digital funnel structure in SEO, you can tailor your content marketing strategy to the middle part of your online marketing funnel. You can create content that answers these “why” questions that close the sale in your favor. When shoppers are serious about making a purchase, it’s also helpful for businesses to develop in-depth content. Things like online guides help to keep them ingaged.

Tips for Choosing a Marketing Company

If you’re familiar with search engine optimization (SEO), you know that it’s a great online marketing strategy for reaching consumers at every stage of the buying funnel. With SEO, your business can increase its visibility in search results relevant to your business and conquer even the most difficult markets. We are an agency of digital marketing in Chicago that focuses on such services.

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The Importance of Content in Marketing Your Business

boxmarkd_admin — Mon, 26 Sep 2022 16:50:51 +0000

The Importance of Content in Marketing

When we think in marketing and publicity we are not often acostumed to thinking about writers researching for something interesting to write and a selection of topics. But in reality, the importance of content in marketing is so big that this happens in all of our efforts to have an organic (this is, a naturally ocurring growth of audiences, clients and receptors to our messages) growth in every aspect. One has to be willing to be adding value to a client or be forgotten.

Discover: 5 Free Tools to Create Digital Content

Content is King

The concept of content marketing is something you must have heard of or read about. It is basicly a way to do marketing via the production of quality content.
And it’s only natural the different companies adopt this kind of marketing, because it becomes inexpensive in the long run and it adds a new dimension to a business’ website: people start to reference the company because the writers there know what they are doing.
And in doing so, they demonstrate that the company knows what it is doing, so it naturally grows in clients, people interested in it and all thanks to to writing interesting, sensible and useful information.

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Strategies for Content Marketing

Content marketing though does not exist in a vacuum. In truth, nothing exists in a vacuum, but in particular, content marketing needs to be used as a tool.
The main tool of your strategy, if you like, but keep in mind that you have to have an strategy that links this content you’re making with other stepts that ensure distribution: Backlinks (a reference system of other links, based primarily on listings), outbound links and self references.
They all, in a consistent and constant stream of actual hard work, can make the business you’re promoting grow without limits.

Learn more: How to Prevent Thin Content from Affecting Your SEO

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Now that you have understood the importance and nature of content in marketing efforts for different businesses, we invite you to start working with a company that is solely focused in this and start reaping the benefits.

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Return of Website Optimization Politics

boxmarkd_admin — Fri, 23 Sep 2022 20:42:19 +0000

Return of Website Optimization in a Business Enviroment

When we think on running a business we need to understand that there are a lot of secondary processes related to the activity of being a business owner. One needs at least a base knowledge on Accountability, Managing, Salesmanship and of course, Marketing to get a return of website optimization. Because today we need to optimize our time, and as a business owner you need to publish your services and get leads from that publicity.
That’s where the website takes relevance. You need to have a politic of doing things right the first time around and pay more attention to web design in chicago.

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Benefits of Website Optimization

The way in which you will receive a return on your time and money invested on optimizing your website are Leads. How, you ask? Well…

There’s a fight nowadays for attention: our economy is sometimes called “attention Economy” because whatever gets more attention, wins, and attention is something you spend and pay. Trafic means attention, and you should always be looking for it.

Marketing is always going to be one of your stable expenses, be it a traditional marketing agency or a Local SEO Company, you are spending that money to stay afloat. Website optimization is a inexpensive way to get the best performance out of your investment.

When your website is more visible, the costumers tend to stay in the first pages they land, and when your website is optimized for the user experience your clients start to prefer you over the competition: that’s a recipe for success.

Discover too: our Ultimate Guide for Website Optimization

But What Should I Do?

There are many excellent techniques for Website Optimization that give off great results, but you should also take into account that not everything is allowed when trying to have the best website.
You would do well in avoiding the most common website optimization mistakes as we published earlier and when possible, focus your energy in what only you can do for your business and let a marketing agency take over their expertise for you.

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How Do I Check My Google Ranking?

boxmarkd_admin — Mon, 25 Jul 2022 19:06:57 +0000

Nowadays, the visibility that Google gives to your website is very important. The success of your brand and the growth of your business depend to a great extent on it. That is why it is very important to optimize your website to appear in the first place. If you are wondering How Do I Check My Google Ranking? This post is for you.

One of the most effective ways to analyze your website is through an SEO audit. In our blog, we have already talked about what an SEO audit is and how it can boost your brand. If you haven’t seen them, we recommend you take a look.

Through an SEO audit, you can appreciate in detail all the performance of your website. What works well. What works poorly. And what you can improve. Boxmark Digital offers a free SEO audit so you can boost your brand and improve your sales.

Also in an SEO audit, there are other ways to check how you rank on Google. Without further ado, let’s get to the heart of the matter.

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How Do I Check My Google Ranking?

To know your status in Google SERPs, we will use Google Search Console. With this powerful tool, we will get the exact positioning of your website.

Before you ask us, why Search Console if there are tools like Semrush or Moz? Easy. With this one, you will be able to get an idea to know your positioning.

After registering in Google Search Console, wait two to three days for the tool to collect data from your domain. Afterward, go to the Performance section and check what keywords you rank for and where you are.

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With Google Search Console, you can also find out if your SEO is performing well or poorly. Choose a date range of at least 6 months. Check if the evolution of the number of impressions and clicks goes up or down. If the trend is going down, you have homework to do to reverse this situation.

If you do not know how to reverse this fall, contact us. At Boxmark Digital we apply strategies that allow our clients to boost their brands and increase sales. Be part of the hundreds of satisfied clients who have rescued their businesses with our free SEO audit.

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What Is A Responsive Website?

boxmarkd_admin — Mon, 25 Jul 2022 17:17:18 +0000

According to research by BroadbandSearch, web traffic coming from mobile users increased from 51% to 53%. A lot of people, don’t you think? Now imagine losing a lot of those potential customers because your website is not optimized for mobile. So that this doesn’t happen to you, let’s analyze what a responsive website is.

What is a responsive website?

To understand the concept of “responsive web” let’s turn to the search engine that knows everything. We are talking about Google. According to the most popular search engine, a responsive web design is one that presents a “configuration in which the server always sends the same HTML code to all devices”.

According to Google, CSS allows you to change the rendering of the page on the device. Google algorithms should automatically detect this setting if you have access to all Google bot user agents.

In short, and to be clearer, a responsive website is one capable of adapting to any device. As we have already seen, statistics show increasing web traffic coming from mobile devices. Thus, if a page is not optimized, Google will penalize them.

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Why is it important to optimize a website for mobile?

Important factors, such as Google or increased sales, are driving companies to adapt their websites to mobile devices.

Google prioritizes responsive content to provide the greatest user experience possible.

When we perform a search via a mobile device, a company’s website is less likely to appear in Google’s top results if it is not mobile-friendly.

This means that if the competition has made their website mobile-friendly while our company has not, it can gain an advantage.

Benefits of a Responsive Web

Improves user experience
Reduces costs and maintenance
Faster site loading
Improves SEO

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If your website is obsolete, it’s time to put you in the hands of our team to design a responsive website with the best guarantees. Contact Boxmark Digital right now and stop losing customers.

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What is Inbound Marketing?

boxmarkd_admin — Mon, 18 Jul 2022 20:38:05 +0000

What is Inbound Marketing, what is it and how can I use it to boost my brand? If you are looking for answers to these questions you have come to the right post.

Today, every digital marketing professional should know the fundamentals of this technique. At Boxmark Digital, we are at the forefront of marketing trends and techniques. We are the best digital marketing agency in Chicago and your best choice

What is Inbound Marketing?

If you are starting out in the world of marketing, this little guide is for you. This technique is a set of non-intrusive strategies. Its goal? To attract consumers to a company’s website.

Likewise, this method seeks to contact the user from the beginning of the sales process. And it takes them all the way to the final transaction.

How was the concept born?

In 2009 the concept was born. The authors, Brian Halligan and Dharmesh Shah are the founders of HubSpot.

Since then, more and more companies have been using this technique. Why? Because they want more customers, generate more sales and reinforce their authority.

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How to boost my brand with inbound marketing?

Define your buyer persona
Plan and design content to meet the needs and interests of your buyer persona
Offer valuable content
Publish content in your buyer persona’s favorite channels.

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Consumer habits have changed. They are demanding and want to know that they are investing their money well. Thus, at Boxmark Digital we offer you the best digital marketing service in Chicago. Boost your brand with our proven techniques.

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Advantages And Disadvantages Of Using Elementor

boxmarkd_admin — Mon, 18 Jul 2022 17:30:58 +0000

In the market, there are several builders, but none like Elementor. Why? Because it is the best and most powerful tool to design your website. If you don’t believe it, let’s list the advantages and disadvantages of using Elementor.

Before we get to the fun part, let’s review: What is Elementor? How does it work?

What is Elementor?

Elementor is a visual builder for WordPress websites. It has a drag & drop system and a simple and intuitive interface with which you can build in real-time. The best thing about this tool is that you can design pages without programming.

Without having to program? That’s right, thanks to this plugin you will design an appealing web page without writing a single line of web code (No Code will be very happy with this tool).

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Besides the fact that you will be able to design in a short period of time, it has features that will surprise you:

Widgets: The free version has basic widgets that will allow you to create a web page.

Easy-to-use interface: Your creativity is the limit because with Elementor everything is a click away.

Free templates: Elementor has a catalog of templates to make your website look professional.

Visual editor for tablet and mobile: Elementor allows you to edit each widget depending on the device. In this way, you will get your own design depending on the device of the user who visits your website.

As you can see, the features of this powerful builder are many and remarkable. Yet, let’s analyze the advantages and disadvantages of using Elementor.

Advantages And Disadvantages Of Using Elementor

Advantages

Speed to design web pages
No Code
A large number of free predesigned templates
Price-quality ratio

Disadvantages

If you don’t know how to use it you will load your website with “junk code”.
If you don’t optimize your WordPress, Elementor will hurt your SEO rankings
The low initial learning curve at the beginning

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As you may have seen throughout the post, Elementor is the most powerful web layout tool on the market. But, if used in the wrong way, it can cause many major SEO errors.

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What Is A Call To Action? – How To Use It To Improve Your Sales?

boxmarkd_admin — Wed, 13 Jul 2022 21:15:20 +0000

If you are looking for information to boost your conversions, stay that this article will teach you what is a Call To Action and how to use it.

CTAs are fundamental in any marketing strategy. Why? Because they are the perfect complement to your website, blog, and social networks. It’s not about placing a bland text that tells the user the action you want them to take. No!

For a CTA to be successful, it needs to work strategically. In the following article, you will learn what a Call To Action is, what it is for and what it can do. Call To Action, what it is for, and its advantages.

What is a Call to Action or CTA?

A CTA is a text that tells the user a specific action you want them to perform. The action can vary depending on the goal of the campaign. For example, share on social networks, watch a video, or register on a landing page.

You can place the CTA in different positions on your website to achieve the goal. Even, if you know how to distribute them, you can have more than one CTA on the same page. This is to maximize the user’s conversion opportunities through these invitations.

One of the most used techniques is to place the CTA as a button within the content to make it stand out. You can use a different color and typography. Here it will be a matter of your creativity and imagination.

The button contains the link to the page where the user will perform the action you suggested.

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What is a Call To Action for?

Learning to use the Call To Action can mean the constant growth of your business. Thus, we are going to list 3 reasons why you should learn to use this tool.

Improve sales

If you have an online store, using a CTA will tell the user what the next step in the buying process is. The goal is for them to see precisely where they have to click to get what they are looking for.

Reach more leads

In such a competitive world, you must be accurate with your audience. Through the Call to Action, you can tell the user how he can stay with you for longer. For example, “enter my blog now”, “subscribe to my newsletter”, and “follow me on my social networks”.

Boost your marketing strategies

Using CTAs is essential to lead the buyer person through all stages of the funnel. Telling the user what you want will improve your CTR.

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