Contractor Marketing in Chicago
Does your construction company want to gain more leads and revenue?
Online Search Engine Optimization plans can help! When people search for construction companies,
your company should appear at the top of the result. Our marketing plans are ideal for anyone in need of contractor marketing in Chicago.
SEO refers to a series of strategies that help your website rank better in search results for keywords and phrases related to your business. For example, you can include keywords in strategic places on your website, such as title tags, page headers; you can also post personalized content on your blog to address issues that interest potential customers. You can streamline site navigation so visitors find the information they need and contact your sales team.
All of these things, and more, can improve your ranking in search engine results and make it easier for them to find you, as well as give potential customers a better understanding of your construction company.
3 BENEFITS OF SEO FOR THE CONSTRUCTION INDUSTRY
Let’s take a look at the three main benefits of SEO for construction companies.
2. BEST RANK
One of the main benefits of SEO is that it increases your ranking in the search results for keywords and phrases related to your construction company. This is extremely important, as the pages that rank in the top three receive more than 50% of the clicks! The sites that show up higher in the search results also have more credibility.
Therefore, if you want to position your construction company as a leader in its field, SEO is an excellent option.
2. HIGHER VISIBILITY
When your site appears higher in search results, more people will have the opportunity to find your company, learn more about what it offers and contact you to become a customer.
If people like what they see, they are also more likely to recommend your business to friends and family who may need your services. This word-of-mouth advertising is extremely beneficial, as people tend to trust actual brand recommendations. In fact, 80% of potential customers look for recommendations when making purchases.
3. BETTER QUALIFIED TRAFFIC
SEO also ensures that traffic is better qualified, i.e. people who are likely to become customers. Because SEO helps you reach people who are already looking for your services online, visitors who click on your site are more likely to become customers. This will help you avoid wasting money trying to reach people who are not interested or who do not need building services. If you want to attract more qualified visitors to your site, increase sales and earn more income, SEO can help.
Contractor Marketing Checklist
SEO TIPS FOR CONSTRUCTION COMPANIES
Here are five SEO focus areas our experts will implement for construction company website.
1. KEYWORD RESEARCH
Successful SEO campaigns start with keyword research. At Boxmark Digital our experts run detailed keyword research based on actual search data which helps us discover keywords and phrases that people are searching for now. We also compare your competition and se see what keywords they are targeting.
You can then incorporate those keywords into your site and create custom content to address the issues that potential customers want to know about. This can help improve your ranking in search results and give you an advantage over your competitors.
2. CONTENT CREATION
Creating and publishing unique and useful content will keep the site updated and position the company as a leader in its field.
If your site doesn’t have a blog, you can add one and keep it updated with industry news, useful information, as well as relevant information on the topics they deal with. In addition to articles and blog posts, we can incorporate visual content, such as images and videos. By doing so we can attract site visitors and keep them on your site for longer periods of time.
3. HAVE A GOOD LOADING SPEED ON SITE
It is also important to streamline site navigation so that visitors find the information they need as easily as possible. Make sure the navigation is quick and agile and links to key pages on your home page and includes a format so people can easily contact you.
Effective navigation can keep people on the site for longer periods of time and ultimately encourage them to communicate for more information and become customers.
4. OPTIMIZE THE SITE FOR LOCAL SEARCH
When people search for the best construction companies, your site appears at the top of the local results. Local SEO can help send more local traffic to the site and encourage people in the area to choose your construction company.
One of the easiest ways to optimize your site for local search. Local search optimization can help more people find businesses near you, and is very successful in increasing site visits.
5. SITE OPTIMIZATION FOR THE MOBILE VERSION
Today, almost 80% of searches are performed on mobile devices, which means that if your site is not optimized for mobile search, you could be losing valuable traffic and potential customers.
Mobile optimization ensures that your website looks and performs well on devices such as smart phones and tablets; this can prevent visitors from becoming frustrated when they can’t find the information they need.
Need help optimizing your mobile site, looking for the best SEO agency in Chicago to reach first place in Google? Don’t worry, at Boxmark Digital we have dedicated experts in digital marketing that can help you increase your site’s visibility and traffic.
We offer a number of plans that can be tailored to your needs, our team of experts is constantly working to keep you up to date, so that we can optimize your site quickly. When you choose us as your SEO agency, you will be assured that we will do everything in our power to get the best results.
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To learn more about about our marketing for construction firms fill out this form or reach out to us at: (888)315-2721